Make the next step clear.
A consistent discovery-call action connects the homepage, service pages and pricing.
Showcase / structure, craft & measurement
Good design has
a reason behind it.
Explore what we build, the decisions behind it and how we would measure whether it works.
Our own website · implemented redesign
Earny, connected.
From individual homepage sections to a clearer service journey, with detailed packages and dedicated planning pages.
Original structure · simplified
Earny.Services · Pricing · About
E-COMMERCE AGENCYScale your brand.
Sourcing
Marketing
Shopify
Brand
How we work
Meet your partner
Launchpad
Package summary
Package summary
Growth Engine
Package summary
Package summary
Scale Partner
Package summary
Package summary
Company · Services · Location
earny.co.za · rebuilt structure
earny.Services · Showcase · PricingLet’s talk
YOUR E-COMMERCE PARTNERBig ambition.
Built together.
Built together.
Brand & commerce
Hero image
Hero image
PLATFORMS & CAPABILITIES
Shopify
Brand
Sourcing
Marketing
Discovery → Build → Launch
Launchpad
Scope + estimate
Scope + estimate
Growth Engine
Scope + estimate
Scope + estimate
Scale Partner
Scope + estimate
Scope + estimate
Founder · FAQs · Clear next step
Simplified structural wireframes, not screenshots. Switch views to compare the page hierarchy.
What changed & why
Give decisions enough detail.
Packages now reveal scope and estimates. Dedicated timeline and deliverables pages answer the next questions.
Design for the smaller screen.
Responsive layouts, an expandable menu and tap-to-flip pricing carry the experience onto mobile.
What this demonstrates
Implemented design and structural improvements. Conversion uplift has not been measured or verified.
Storefront thinking
Every layout starts
with a customer decision.
Two concept studies showing how we would approach a shopping journey. These are illustrative designs, not client projects.
STUDIO / GOODSShop · About · Bag
Product gallery
Photography placement
Photography placement
PRODUCT DETAIL
Everyday essentials
R650 · Example price
Choose your size
Add to bag
Delivery · Returns · Product careMaterialsFit & sizingDelivery details
Concept 01 / Product page
Help someone feel ready to buy.
Bring product detail, variants, delivery information and the purchase action into a considered hierarchy.
Measure: product-view → add-to-cart rate
STUDIO / GOODSShop · About · Bag
The everyday edit
Sort & filterAllEssentialsAccessories
Product image
Product namePrice & variantsProduct image
Product namePrice & variantsProduct image
Product namePrice & variantsConcept 02 / Collection page
Make the right product easier to find.
Give shoppers a useful category structure, clear filters and consistent product information before they click.
Measure: collection → product-view rate
Make the numbers understandable
What could a better
conversion rate mean?
Adjust the inputs to explore a scenario. The figures below are sample calculations, not measured Earny or client results.
Monthly scenarioSAMPLE DATA
Difference in modelled revenue+R39,000
60 more modelled orders at the same traffic and order value.
Baseline orders150
Scenario orders210
Relative rate change+40.0%
Baseline
1.5%
Scenario
2.1%
A 0.6 percentage-point change. Revenue is not profit; advertising, product costs, returns and fees are not deducted.
How this is calculated
Modelled orders = sessions × conversion rate. Modelled revenue = orders × average order value. Relative change = (scenario rate − baseline rate) ÷ baseline rate. Both scenarios assume identical traffic and average order value; this is a scenario model, not a forecast or attribution study.
From design to evidence
Measure the journey.
Not just the finish line.
A proper case study needs a defined period, a comparable baseline and a clear explanation of what changed.
Product discovery
Do shoppers reach relevant products from your collections and navigation?
Collection → product viewPurchase intent
Do shoppers choose a variant, add it to the cart and begin checkout?
Product view → checkoutCompleted orders
Do more eligible shopping sessions lead to a completed purchase?
Orders ÷ sessionsQuality of the outcome
Check profitability, refunds, traffic mix and mobile performance alongside the headline rate.
Context before claimsYour store, next
Let’s find the friction.
Bring your store URL and the part of the journey you want to improve. We’ll discuss the design questions, the data you have and a sensible scope.
Discuss your storefront