Read. Listen. Apply.
Each available lesson combines reading, device narration, an activity and a five-question scored quiz with detailed feedback.
The free 90-day masterclass
Learn the work.
Build your next
chapter.
A practical e-commerce learning journey with Victor Soko. Start with the fundamentals, make informed decisions and turn each lesson into action.
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YOUR INSTRUCTORVictor SokoFounder, Earny
Knowledge into practice
A classroom for
your first real steps.
Clear lessons, useful activities and room to document what you learn. Sign in with Google or email to save your progress, scores and badges across devices. Existing learners can still use their original login.
Your own workbook.
Save private notes beside each lesson and revisit the decisions you make as your idea develops.
Track what matters.
Keep a sales log as you launch. Connect Shopify when the integration is enabled, and distinguish revenue from profit.
Your complete 90-day journey
Start with a
stronger foundation.
All 90 lessons take you from the idea to operations, marketing and measurement. Complete 450 daily quiz questions, 12 block checkpoints and a final 20-question assessment. Earn 18 progress badges and unlock your Earny certificate of completion by passing every required assessment at 80% or above. Practical tasks are self-directed; the certificate is not an accredited qualification.
DAYS 01–07
Build the foundations
Customer, product, numbers · Checkpoint 1DAYS 08–14Validate the opportunity
Offers, suppliers, risk · Checkpoint 2DAYS 15–20Give your brand direction
Positioning, identity, media · Checkpoint 3DAYS 21–30Build a considered store
Shopify, mobile checks, product evidence · Checkpoint 4DAYS 31–35Make the offer clear
Variants, delivery, FAQs and accessibilityDAYS 36–42Build the operation
Orders, inventory, shipping, payments and supportDAYS 43–49Prepare a controlled launch
Measurement, privacy, checkout and readinessDAYS 50–56Find your organic audience
Useful content, demonstrations and traffic qualityDAYS 57–63Test paid acquisition
Objectives, guardrails, creative and economicsDAYS 64–70Improve the experience
Funnels, mobile friction and careful experimentsDAYS 71–77Serve customers well
Post-purchase care, email, returns and retentionDAYS 78–84Measure the whole business
Contribution, cohorts, costs and capacityDAYS 85–90Build your next chapter
Audit, evidence portfolio, planning and final assessmentA little structure. Real practice.
Your pace.
Your next step.
Tell us where you are starting, what you want to work towards and how much time you have. Get a suggested route based on your experience, focus and learning preferences. Track your activity and adjust your weekly goal as you go.
Free to learn.
Optional to go deeper.
The masterclass is free. Inner Circle offers a direct, paid mentorship route with Victor for focused feedback on your business. You can apply without completing the free course. Scope, pricing and availability are agreed before payment; support does not bypass certificate requirements.
Education and practical exercises. No income or sales guarantees.
Your learning, with company
A record of the work.
A community to share it with.
Your private classroom and community profile work together. Decide what others can see, then share the steps that matter to you.
A useful starting point.
Get lesson suggestions for your experience and focus. Your route stays editable as your goals change.
Build your learning planSee your consistency.
Track active days and earned achievements. Choose whether your activity and badges appear on your community profile.
Explore achievementsKeep up with your people.
Follow members, post images and celebrate wins. Accepted friends can message, and sharing stays under your control.
Open the community
